ABOUT US
24 West builds brands and creates award winning direct-to-consumer programing and campaigns. Founded in 1998 we are recognized experts in defining strategies, giving life to award winning creative, and optimizing omni channel campaigns.
We have been engaged by many of the most exciting organizations in the direct response and consumer goods space -- from smaller entrepreneurial shops to large corporations. With proven success driving acquisition for beauty, skincare, financial services, identity theft protection, cyber safety, real estate, supplements and more - we pride ourselves on being the agency that companies with complex products and services turn to for help.
Our Approach
We excel at Brand Response: creative that incorporates your brand values and messaging, while driving action. We approach everything we do to maximize return on your advertising spend.
We work closely with you to understand your goals, your pain points and your customers – then develop a campaign that delivers a profitable customer.
We succeed at this by getting to know you, your business, your needs and to identifying where and how direct-to consumer marketing can help you acquire customers and build your business.
We’re intimately involved in strategic & creative planning, writing, producing, editing and optimizing creative for omni-channel brands. We don’t farm out our work to others.
Our Team
Nina Resnikoff
CEO & Creative Director
Nina Resnikoff is an energetic, results-driven direct response marketer with a focus on direct to consumer creative strategy, brand development, and production that sells. She has an outstanding history of developing successful campaigns generating millions of dollars in Hair Care, Beauty, Weight Loss, Fitness, Financial Services and Intellectual Property. Her expertise includes over 25 years of experience in brand strategy, DRTV creative, long and short form scripting, executive producing and directing all aspects of production and post.
Jonny Forman
Executive Producer & Strategist
Jonny Forman is an executive-level brand and direct response marketer with over 20 years’ experience developing, launching and managing brands that have generated hundreds of millions of dollars in revenue in the US and internationally. Highly versatile and adept at bringing complex products to market via online and offline channels, and optimizing lifetime value, Jonny has had success across a broad range of categories including Hair Care, Hair Regrowth, Skin Care, Beauty, Intellectual Property and Personal Development, Weight Loss, Nutrition, Fitness, Financial Services, Fashion and Entertainment.
Steve Kallick
Founder & Post Production Director
Steve Kallick is a master of the art of post-production. As 24 West’s founder, and post-production director of our in house edit facility, Steve brings together all the elements of creative to create an emotional response in all channels. Steve works closely with our graphics teams, composers, and VO talent to make every second of content sing. As an editor, he has a passion for excellence, and years of experience telling stories and shaping sales messaging so it’s authentic, believable, and irresistible.